Because Kevin is basically the male Karen. Watch any comedy, Kevin is freely used as a punchline name. Home Alone certainly hasn’t done me any favors. Plus, everyone already knows a Kevin or two. There’s just a lower risk of knowing a Walsh that sucks.

But that’s probably not the WHY you’re looking for. You’re probably looking for a “why him” in a stack of 200 reels. And to that I’ve got two words for that: Value Meal.

Most copywriters are sandwich only. They can write… cool. But with me, for the price of one Creative Director, you also get your choice of sides. Filmmaker, video editor, AI prompter, comedian – scan the QR code for a full menu.

I’m as comfortable leading a large TV spot as a scrappy TikTok shoot. I’m already better at comping than some of my previous art partners. And I’m always learning new tricks, like Midjourney and AfterEffects to make hiring me an even better deal.