Experiences & Experiments
This is for all the stuff that doesn’t fit neatly in a box.
The Simpsons
To promote The Simpsons arrival on FXX, you gotta go big. Introducing The Homerdome – a project mapped trip through 25 years of Simpsons history, from the mind of Homer J. Simpson.
Budweiser
The King of Beers came to us to promote moderation through hydration during the NBA season. The result: DRINK WISER – a 360º effort to encourage people to alternate between water and beer. For the PSA, we turned Anthony Anderson into the Wisest mind in basketball. Sorry, Phil Jackson.
Cards Against Humanity
At gaming conventions, people are used to being aggressively marketed at. What they’re not used to, is being pranked by a fake caffeinated gaming oatmeal called PWNMEAL.
Whole Foods
For Earth Month, we pivoted the usual green narratives to celebrate The Earthlings – a Sci-Fi nod to the people protecting our planet. And yes, that’s a talking pineapple we sent to influencers.
No Kid Hungry
How do you pull off a fundraising event in the middle of COVID? You revamp the telethon for the live-streaming age with host Busy Phillips and guests like Jeff Bridges, Kenan Thompson, Ike Barinholtz and Angela from The Office.
Destination Canada
Promoting Canadian tourism with a musical ode to niceness from the Tony Award-winning creators of “Come From Away”